So, you've built a Google Drive app with the latest HMTL5 technologies. Now you want to integrate Google+ sign-in into said app to provide a secure experience for your users. The Google Developer team has your back with a new tutorial:
I'm sure you heard about Google+ Sign-in. It's simple, it's secure, and it prohibits social spam, and it can be used in your Drive app! Join us today to learn how to integrate Google+ Sign-In with your Drive app and how you can use it to authorize your users.
Over the past several months, we have observed that Google is not showing accurate keyword statistics whenever someone is searching Google Keyword research Tool. I am not saying above just because of 1-2 month observation, but it is something which we have observed over the past 1-2 years.
There are various extremely obscure keywords which are shown as "HIGH-COMPETITION". Each time you search for keyword related to various businesses, you will observe this pattern.
Pls share your thoughts on accuracy of Keyword Research Tool.
Google is further using techniques such as "Secure Search" features which abstain website owners from knowing the exact keyword using which visitor landed on their website.
Pls let me know which is the most accurate Keyword Research Tool which can be relied upon?
In May of 2012, Facebook unveiled a brand new feature for page owners. It was called "Promoted Posts," and it allowed admins to pay a small to medium fee (depending on the follower base) in order to hoist their posts to a more prominent placement in users' news feeds. Basically, it allowed page owners to make sure their most important posts were seen by more people, and provided a great revenue opportunity for Facebook.
Ok, cool. So far so good. You may think that the entire Promoted Posts concept is wacky, but hey, to each his own. As a page owner, you could simply choose not to participate in Promoted Posts and go about your business as usual - simply posting away.
As a page owner, have you seen your average engagement decrease since the launch of Promoted Posts?Have you used Promoted Posts?Let us know in the comments.
Of course, that zen-like mentality could quickly disappear if, let's say, Facebook was rigging the game. And that's exactly what some page owners began accusing Facebook of late last year: one giant bait-and-switch.
The "Bait-and-Switch"
Reports emerged that Facebook was deliberately decreasing the reach of regular, non-promoted posts in order to force people into paying for the Promoted Post product. In fact, that was the whole point of unveiling the feature - to cast un-promoted posts into oblivion so that people would see such a small return (likes, comments, and shares) that they would have no choice but to pay to promote.
Most of the claims hinged on the simple observation by the accusers that posts published on their Facebook pages were not driving the traffic that they used to - which naturally meant that not as many people were seeing the posts in their news feeds. How could my likes be increasing, but my traffic from Facebook be decreasing?
The common conclusion from people like Richard Metzger at Dangerous Times and even popular Facebook celebrities like George Takei (who hopped on the bandwagon) was that Facebook was turning down the volume on their regular posts.
Although the accusation gained plenty of steam inside the tech media circles, Facebook maintained its innocence in the matter. The company said, point blank, that they did not decrease the visibility of page posts in order to force people into buying Promoted Posts.
And there was some pretty compelling evidence to support Facebook's innocence. Facebook has admitted that only around 16% or so of a page's followers even see their posts in the news feed. It's always been like this. Facebook has never been able to show 100% of followers 100% of posts from pages and people they subscribe to. There's simply too much competition for real estate in the news feed. As users begin to friend more and more people and like more and more pages, their overall engagement with each individual person and page is going naturally decrease.
Josh Constine over at TechCrunch suggested that a move that Facebook made to fight spam had actually been one of the root causes of the so-called "visibility decreases" that many page owners were reporting.
"We made a relatively large ranking change in September that was designed to reduce spam complaints from users. We used [spam] reports at an aggregate level to find Pages or apps generating a lot of reports [and decrease their reach]. We've also added personalized attempts to reduce presence of posts you're likely to complain about," said Facebook.
In short, the less engaging your posts were, the less likely they were to show up in your followers' news feeds.
And the push to control spammy posts is simply one news feed algorithm tweak that Facebook made - and they make a bunch, all the time. Facebook is constantly changing the way its algorithms decide what shows up in whose news feed. The bottom line, according to those who believed Facebook, was that sure, your post reach could be fluctuating (or even simply decreasing), but it's not because Facebook is pulling a bait-and-switch with Promoted Posts.
Still, page owners continued to complain that for them, personally, they were seeing less return from their posts. Sure, you can throw graphs and excuses at the issue, but you can't explain that the decrease in visibility coincided with the dawn of Promoted Posts. Although Facebook has been adamant that they are not pulling this "bait-and-switch," many page owners and public figures with many subscribers have remained unconvinced.
New Accusations
Fast forward to a couple of days ago and to an article by Nick Bilton in the the New York Times' "Bits" tech blog. It begins, "something is puzzling on Facebook."
About the Author: Josh Wolford is a Writer for WebProNews. He likes beer, Sriracha and movies that make him feel weird afterward. Mostly beer. Follow him on Twitter: @joshgwolf Google+: Joshua Wolford StumbleUpon: joshgwolf
